Understand which keywords and topics are trending
We’ll help uncover what your audience is looking for, and how to align your content with trending keywords and topics across Instagram, TikTok and YouTube.
What users are searching 🤝 your social media content strategy
Social media sites are becoming search engines, where users search for the latest products, services and recommendations. Businesses who create evergreen content with strategically placed keywords improve their online visibility and get greater reach across channels.
We provide strategic social media advice to help your content be seen ?
Enquire nowOptimise your content for the right keywords
Get guidance on exactly where to place keywords within your social media content for SEO, to make your titles, captions and audio searchable.
Make social media content which continues performing
Learn how to SEO your social content so that it becomes evergreen and surfaced in social search results, which far outlive time in feed.
Tick-off SEO in social media marketing
Become a power user of SEO for social media and increase the numbers of customers who discover your brand or business online.
Our social media SEO strategy service
1
Keyword research
We use the latest tools to get data-informed insight into keywords, topics and products being searched for by your ideal audience across key social media sites.
2
Content analysis
We analyse the top performing posts in each category of your social keyword universe, to gather insight so that you know the content gaps available.
3
Content strategy
Turning insights into strategy, we provide a clear social media strategy so you can create evergreen content that gets found in social search results pages.
4
Measurement framework
We’ll provide you with a model to understand how your content is performing, linking views, interactions and account growth to your social media strategy.
Have a question?
How is social media SEO different from traditional SEO?
Many of the principles of traditional SEO (optimising content for search engines like Google) transfer over to soical media SEO (optimising content for social media platforms like TikTok and Instagram). However, some tactics will differ due to the nature of social media platforms, and because their search functions are far less developed than Google’s!
Why bother doing social media SEO?
Customers are beginning to use social media sites like Instagram and TikTok as search engines, behaving in a way that they previously would have saved for Google. For example searching Instagram for restaurant recommendations, or researching new foundations to buy on TikTok. This poses an opportunity for brands and businesses to create search-optimised content that can be surfaced on social media channels when a search is made. This increases brand visibility, traffic, and ultimately sales, which is particularly important when sales via channels like traditional search are dropping.
Which social media platforms benefit most from SEO optimisation?
Arguably social media platforms like YouTube and Pinterest are actually search engines. If you’re posting on these channels you should definitely know, and use, search optimisation tactics to your advantage! However, TikTok also has a well-developed search and related topics function and is used frequently (particularly by younger generations) as a search engine. Instagram has said (as of July 2025) that it is making a hard effort to develop its search function, including linked comments, however we’re yet to see any evidence of this in play.